"We are looking over our shoulders. We are running scared": Take-Two CEO says the GTA publisher's success isn't guaranteed and "we need to innovate to make sure we continue to be a leader"

Two bikers posing with a revolver and a motorbike in Grand Theft Auto 6 area Ambrosia.

Despite owning one of the most beloved and enduring video game franchises of all time, and gearing up to release what could feasibly become the biggest video game launch ever, Rockstar parent company Take-Two Interactive is keenly aware that success is never a guarantee.

GTA 6 is due to release on May 26, 2026, and it's undoubtedly the most anticipated game on the horizon. Whether Take-Two and Rockstar will stick the landing is anyone's guess, particularly with an estimated development cost of $1.5 billion and Zelnick himself saying "Rockstar Games is trying to create the best thing anyone's ever seen in entertainment," but the winds are definitely in Take-Two's favor at the moment.