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Evening Standard
Evening Standard
National
Anna Wise

We are finding Gen X women on TikTok, says live shopping channel QVC

TV shopping channel QVC has said it is reaching a new cohort of Gen X women on TikTok (QVC UK/PA) -

TV shopping channel QVC has said it is reaching a new cohort of Gen X women on TikTok as it strives to carve out a space in the world of social media commerce.

The UK arm of the retailer, which has been a mainstay on British linear television for 33 years, is investing in a revamp having piloted on the video-sharing platform.

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