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Guitar World
Guitar World
Entertainment
Matt Owen

“We are dedicated to building a direct connection with the artist community in China”: Fender to open Shanghai Artist Showroom in its latest high-profile move in overseas guitar markets

Leo Fender Shanghai China Tokyo Andy Mooney Guitar World Asia
Fender Jaguar headstock.

Fender has announced it will be opening an Artist Showroom in Shanghai next year, as the US firm continues to expand its physical presence and influence in Asia.

News of a potential Fender Showroom in Shanghai emerged earlier this month, when Yicai Global reported the company’s President of APAC, Edward Cole, had announced its upcoming move in a then-unquoted interview.

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