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Windows Central
Windows Central
Technology
Brendan Lowry

"We are carefully monitoring the market": As Xbox prices increase, PlayStation maker Sony says it doesn't want "to sell hardware at significant losses"

Xbox Series X and PlayStation 5.

Thanks to the rise of AI and its insatiable hunger for all the silicon its manufacturers can get their hands on, the last several months have been very rough for the tech industry and any consumer interested in purchasing new electronics. Ongoing RAM and shortage shortages show no signs of recovery any time soon, with prices continuing to rise and supply continuing to fall.

Gaming is one of many verticals that's been hit hard by the hardware crisis, with Microsoft recently announcing huge Xbox console price hikes that go into effect in August and Valve debuting the Steam Machine with a controversial $1,000+ price tag that was set with current market conditions in mind.

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