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The Guardian - UK
The Guardian - UK
World
Eromo Egbejule in Abidjan

‘We all need someone’: the hairdressers tackling stigma of mental health issues in west Africa

Thérèse Gueu attends to her client, who is sitting in a chair in a colourful hair salon
Thérèse Gueu is one of more than 400 hairdressers in West Africa to have been trained as a ‘mental health ambassador’ by the Heal by Hair initiative. Photograph: Fall Aicha/The Guardian

Yopougon, the largest of Abidjan’s 13 communes, with a population of 1.5 million, is known for its entrepreneurial grit, its bubbly nightlife and, in pop culture, as being the birthplace of Francophone Africa’s most popular comic character, Aya de Yopougon.

Beneath the bustle, it is also home to another taboo-busting pioneer: 49-year-old Adjoua Catherine Tano, a hairdresser who has spent two decades offering mental health advice, or just listening quietly as she cuts her clients’ hair.

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