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TechRadar
TechRadar
Carrie Marshall

We all hate ads on today's smart TVs, but a report says they're a big part of why TV prices haven't had to rise as a result of the memory crisis — so if you're upgrading your set for the World Cup, say thanks to advertisers, I guess

World Cup Omdia
TCL QM8K Google TV screens.
  • TV component costs are rising, squeezing already thin margins
  • A report says advertising in smart TVs has helped avoid price rises
  • It also says fierce retailer competition has helped keep prices low

The price of nearly everything electronic has rocketed in recent months, with one particular exception: TVs. And a new report says that there's good news and bad news about that.

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