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TV Tech
George Winslow

WBD’s Zaslav: Sports JV Won’t Increase Cord Cutting

NBA TNT.

NEW YORK—Echoing comments made earlier this month by senior executives at Disney and Fox during quarterly earnings calls, Warner Bros. Discovery president and CEO David Zaslav is insisting that their new sports streaming joint venture would not increase cord cutting. 

“We don't see a lot of people unsubscribing to cable in order to get this,” Zaslav said during the WBD Q4 2023 earnings call with analysts. “We're going after the 60 million plus doors that are -- they're not thinking about getting cable when they get their own apartments.”

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