Aside from IKEA, meatballs and H&M, one of Sweden’s most popular exports to the UK has been its musicians. ABBA’s Greatest Hits has become a British wedding staple, while Robyn’s electropop regularly climbs the UK charts and rock band The Cardigans have an album literally named after the ITV soap Emmerdale.
So, you’d think more of us would be flocking to Sweden for its musical festivals, particularly with Glastonbury taking a break this year – and yet, few Brits have heard of Way Out West, Gothenburg’s annual three-day event.
