The Swedish city of Gothenburg might not be an obvious location for a world-beating music festival, but those who are in the know say otherwise.
Way Out West has been going since 2007. Back then, it was a smaller affair. These days, it attracts 35,000 people daily and is a massive date in the Swedish music calendar: the it-crowd from Stockholm all head down (Stockholm has repeatedly tried and failed to set up its own festival), as well as politicians, celebs and music-lovers from around Europe.
