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Salon
Salon
Science
Hany Farid

Watermarking helps protect generative AI

Shortly after rumors leaked of former President Donald Trump's impending indictment, images purporting to show his arrest appeared online. These images looked like news photos, but they were fake. They were created by a generative artificial intelligence system.

Generative AI, in the form of image generators like DALL-E, Midjourney and Stable Diffusion, and text generators like Bard, ChatGPT, Chinchilla and LLaMA, has exploded in the public sphere. By combining clever machine-learning algorithms with billions of pieces of human-generated content, these systems can do anything from create an eerily realistic image from a caption, synthesize a speech in President Joe Biden's voice, replace one person's likeness with another in a video, or write a coherent 800-word op-ed from a title prompt.

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