She may have made her name with indie hits such as Lady Bird and Nights and Weekends, but Greta Gerwig’s move to directing a major blockbuster looks to have paid dividends: Barbie has smashed the Box Office, making $495 million worldwide in its first week.
The film, whose insane and wildly successful marketing campaign saw cities around the world turn pink, is set to be one of the biggest earners of 2023 (it’s already the 7th highest grossing film of the year) and many reviewers have been as swept up in the hype as the fans about the film: “One of the funnest and funniest movies ever made... Barbie is easily the comedy of the year,” said The Standard.
