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The Mary Sue
The Mary Sue
Vanessa Esguerra

Food Rebrand Guy ‘Rebrands’ Water to Look Unhealthy: ‘Side Effects Include Urination.’

Food Rebrand Guy Shows the Power of Marketing by Making Water Look Unhealthy: 'Side effects include urination.'

Marketing is a magic trick—it can make people believe that a product is everything it isn’t. Does this include something as essential as water? According to Matt Rosenman (@matrosenman), a marketer, even water could be rebranded as an “unhealthy” item if a brand tried hard enough.

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