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TechRadar

Mark Wilson

Watch YouTube on your TV? Unskippable ads will soon get a lot worse

A TV screen on a blue background showing the YouTube homepage

If you regularly watch YouTube on a smart TV or one of the best streaming devices, you may have noticed the adverts getting longer and more persistent – and unfortunately they could soon get even worse.

A new post from YouTube Ads Marketing has revealed that YouTube is planning to boost adverts on CTV (which stands for connected TV) in two ways. Firstly, it says "we’re bringing 30 second non-skips [adverts] to YouTube Select on CTV".

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