Before becoming Bollywood’s “Mr Perfectionist,” Aamir Khan went to extraordinary lengths to promote his debut film, Qayamat Se Qayamat Tak. Released in 1988, the film marked the breakthrough of both Aamir Khan and Juhi Chawla, but at the time, the young actor was still struggling to make his mark in Bollywood.
In an era before flashy marketing campaigns and massive promotional events became common in the film industry, Aamir chose a simple yet unconventional method to create buzz around the movie. Along with his cousin and co-star Raj Zutshi, he personally roamed the streets of Mumbai, approaching auto-rickshaw drivers and requesting them to paste posters of the film on the back of their vehicles.
