Watch Timothée Chalamet find himself in Martin Scorsese’s Bleu de Chanel campaign film

A black and white portrait of Timothée Chalamet in the Bleu de Chanel campaign.

Last year (2023) it was announced that Timothée Chalamet would become the new face of Bleu de Chanel, the now iconic men’s fragrance by Jacques Polge, which first launched as an Eau de Toilette in 2010, followed by an Eau de Parfum in 2014.

This would also mark Chalamet’s inaugural collaboration with Martin Scorsese, who created the first-ever Bleu de Chanel campaign film 14 years ago, and would be directing the actor in a new, soon-to-be-released short. After a trickle of initial teaser images shot by Mario Sorrenti, and BTS sneak peaks at the film’s creation, the wait is now over, as it finally premieres today (17 May 2024).