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Euronews
Euronews
Julián López, Damaso Jaivenois & Euronews

Watch this: What EU countries use the most online advertising?

European Union Eurostat Malta Cyprus Finland

Malta leads the European Union in online advertising adoption with over 60% of businesses using digital marketing, while Romania, Poland and Portugal lag behind with fewer than a quarter of companies embracing online ads, according to new Eurostat data.

Online advertising is used by more than three-fifths of businesses (60.4%) in Malta, and by around half of firms in Finland (49.8%) and Cyprus (49.4%), as reported by recent Eurostat statistics.

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