When we reviewed the “smokeless” – and very, very shiny – Solo Stove Bonfire 2.0 recently, the last thing we expected was for a veteran rapper to go viral with an advert for the thing. But here’s Calvin Cordozar Broadus Jr – Snoop Dogg to his bros – endorsing Solo Stove, taking a frankly bizarre angle to connect the hip hop star to the high-end outdoor fire pit and grill…
It all comes down the the Solo Stove Bonfire 2.0’s “smokeless” claim (which we thought was overstating things a bit in our review, but let’s roll with it for the sake of this advertising shtick). Mr Dogg is a famous fan of the wacky baccy; his cannabis use is legendary and well documented. And he announces in this ad that he’s “giving up smoke” (he’d actually used the same phrase in social media posts a few days earlier – see below).
