
Last week, OpenAI announced its plans to integrate ads into ChatGPT. "Free" and "Go" users are expected to start seeing ads pop up while interacting with the chatbot in the next few weeks.
The move was received with mixed emotions, as even CEO Sam Altman once indicated that integrating ads into ChatGPT would be treated as a last resort. "Ads plus AI is sort of uniquely unsettling to me," Altman added. "I kind of think of ads as a last resort for us for a business model."