In July 2023, Harley-Davidson and Hero MotoCorp officially unveiled the X440 in the Indian market. This new model marked many firsts for all the parties involved. For starters, it was Harley-Davidson’s smallest modern motorcycle, as well as the only bike in its current roster to rock a single-cylinder engine. For Hero MotoCorp, it was also a significant milestone, as it marked the first fruit of its partnership with the MoCo.
We know that India is one of, if not the biggest motorcycle market in the entire world. As such, there’s quite a large enthusiast base in the Asian country, a lot of which gravitate towards smaller-displacement machines with accessible price tags. The release of the X440 brings the otherwise unreachable Bar and Shield to the masses, not only because of its more affordable price tag, but also because of its accessible proportions and performance. That being said, it was only a matter of time before people started customizing the X440. After all, it’s a bike that’s just begging to be customized straight off the showroom floor.
