It started with the Silicon Valley set, with their Steve Job’s-inspired Mom jeans and orthopaedic-looking All Bird trainers; went up a gear as street style and its attendant low-slung waistbands and chunky trainers invaded the red carpet and settled in for good as the world burrowed in during Covid, taking Zoom meetings in sweatpants and sheepskin slippers. A style we're calling ‘deep casual’ has emerged.
This is a tailoring-free zone; a place of drawstring trousers, oversized T-shirts, trainers of every persuasion and hooded tops. It is the laid-back, almost slovenly ‘style’ of beanies and hoodies seen on Adrien Brody’s billionaire character Josh Aaronson in Succession. But it has also bled out from the tech world into other industries as the shift to more flexible working practices is being accompanied with, well, more flexible clothing.
