When Harley-Davidson introduced the LiveWire for the 2019 model year, it marked a major change for the Motor Company. As with any and all deviations from the brand’s established niche, not all its fans were on board. (I mean, isn’t that always the case?)
Whether the idea was to attract new fans who weren’t previously attracted to the company’s established mythos was beside the point. Fans of big cruisers didn’t like the styling, and riders who might have wanted to give the bar and shield’s EV a chance were left staring down at a $30K MSRP for the company’s first attempt at an electric bike. While the price would come down after LiveWire was spun off into its own brand and LiveWire One came out, that took a couple of years to happen—and it still didn’t do anything for those riders who prefer the classic styling of, say, an Electra Glide.
