I was initially skeptical when I heard a college had ditched its traditional script logo because of readability issues. Despite other recent victims of the digital age, like the Johnson & Johnson logo, I'm still not convinced that Gen Z is simply unable to read cursives. Next thing we know, someone will suggest replacing the Coca-Cola logo with a sans serif typeface.
But on closer inspection, I have to admit that Washington College has a point. Its logo really was hard to read, but not just because it was a cursive design.
