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Caleb Naysmith

Warren Buffett Says Sometimes You Need To Negotiate Like Al Capone, ‘A Kind Word and a Gun’ Is Better Than ‘A Kind Word Alone’

Warren Buffett, long known for blending humor with hard lessons, has often drawn on unexpected sources to illustrate business realities. In one of his shareholder letters, he invoked a line attributed to the infamous Chicago gangster Al Capone: “You can get much further with a kind word and a gun than you can with a kind word alone.”

The context of Buffett’s use of this remark was not an endorsement of Capone’s criminal methods, of course, but a sharp observation about corporate transparency. It first appeared in Buffett’s 1985 shareholder letter, offering a pointed insight into Buffett’s managerial ideologies and even his negotiation tactics. For years, managers resisted disclosing detailed financial information to investors, often claiming that such openness would harm competitive standing. It was only when the Securities and Exchange Commission mandated disclosure rules that genuine clarity emerged. Buffett’s point was that polite requests from shareholders accomplished little; real change occurred only when regulatory force — the “gun” — was brought to the table alongside those kind words.

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