Parents are being warned over a 'sinister' character called Huggy Wuggy. With videos of the 'killer teddy' being shared online, it's being branded the online version of the killer clown craze.
And because it is a children's name and character, it seems to be slipping through some parental controls on devices used by youngsters. Videos feature the character singing about 'hugging and killing' and asks viewers to 'take their last breath', leaving some youngsters traumatised.
After reports earlier this year of children mimicking the character, police warned parents about the 'bear-like character with razor sharp teeth', who is actually a monster from an adult horror game Poppy Playtime, reports the M.E.N.