A study has found drinking coffee before going shopping could cause you to spend more.
Published in the Journal of Marketing, the study examined how coffee consumption influenced spending and found it stimulated additional purchases as well as higher spends. It also found drinking the caffeine rich substance also had an impact on the kinds of items bought, reported The Mirror.
Researchers found coffee-fuelled shoppers preferred to buy more "hedonic" and sensual items such as candles and massagers. Caffeinated shoppers were also more likely to spend big on fragrances, chocolate, decorative objects, and luxury vacations; while low hedonic items like stationery, kitchen utensils and storage items were less likely to be purchased by buzzed buyers.
