Eldder care experts are warning that OAPs are facing the deadliest winter for more than 40 years – and outlined the warning signs for friends and relatives that they may be struggling. Spiralling food and fuel prices are making the cost of living crisis a major threat to the health and wellbeing of millions of Brits.
And it is the elderly who are set to suffer most, with fixed pension payments meaning they will have to choose between heating and eating. According to Age UK, more than a quarter of a million older people have died from the cold over the past decade.
That equates to one every seven minutes, with plunging temperatures and poorly insulated homes highlighted as among the key causes. Sandra Lounamaa, co-founder of elderly care subscription service Gubbe, wants to raise awareness of the signs that your older relative or neighbour is struggling mentally and physically.