Since its conception, Warner Music Group (WMG) has grown into a multifaceted music entertainment company, supporting streaming, recording and more. Partnering with leading design agency Pentagram, WMG has undergone a slick and modern brand identity refresh to synergise its diverse brands into one unified identity.
With strong brand identifiers already in place – such as WMG's iconic logo – the new design aims to create a palette of flexible brand motifs that can transfer across the company's internal brands and platforms. The rebrand expertly captures the brand's heritage with a modern playful spirit with a refreshed colour story, contemporary typography and a strong sense of identity.
