
Within the U.S. entertainment and media industry, one unlikely name is in the top echelon of stock market performers in 2025. That company is Warner Bros. Discovery (NASDAQ: WBD). It has delivered a total return of approximately 94%, a top-three figure among U.S. large-cap media and entertainment stocks.
Warner Bros.' place as a traditional media company is what makes its gain uncanny. Despite strong growth in its HBO Max streaming service, WBD’s movie studios and linear TV business still make up the overwhelming majority of its revenue. The rise of streaming services has severely damaged these businesses over the past few years. However, Warner Bros. has something that every media company wants, but is difficult to create: content. Now, it appears that Warner Bros. may be in the midst of a bidding war as firms look to acquire this valuable resource. Below, we’ll discuss this battle that is causing Warner Bros.' shares to skyrocket. Ultimately, is there an opportunity for investors to take advantage of Warner Bros.' enviable position?