It was starting to feel like an open secret that a new edition of Warhammer Horus Heresy – a grittier, more in-depth version of 40K set a millennia before – was on its way, and it seems like publisher Games Workshop agrees.
That's because it just launched a thoroughly tongue-in-cheek page called 'The Horus Hearsay.' This poses as a fansite dedicated to rattling off "all the rumours, rumblings, and hearsay on the Age of Darkness," complete with behind-the-scenes sprue shots and a lot of speculation. Wait, can it be speculation if you already know what's being teased? I'm not sure, but I dig it. This is one of the funniest ad campaigns Games Workshop has had for a while, and it gleefully leans into community speculation about the new edition of Warhammer Horus Heresy that's been flying for months.
