It may seem unlikely, but a Co Down department store has gone viral on TikTok after gaining thousands of followers in a few days.
Warden's of Newtownards is a family-run department store that has been operating since 1877. First starting out as a small hardware store, the shop now has four floors and is a staple on the Newtownards high street.
Last year, the department store hired some new members of staff who were keen to expand Warden's marketing offering onto video app TikTok. The gamble has surely paid off, as the account now has over 115,000 followers.
