Bakery giant Warburtons has launched a foundation that aims to help families with product donation, education, and financial giving. The Warburtons Foundation aims donate one million products by the end of the year through community hubs including schools and food banks.
This sits alongside a trial with the charity Magic Breakfast in which Warburtons will be supplying fresh bread to children in 30 schools. To help tackle the gap in food education, The Warburtons Foundation has developed a programme in partnership with education specialists, named “Bake the Most of Life” to support both primary and secondary schools with curriculum linked, free online resources.
The lesson plans and interactive content, designed to engage kids on healthy eating and food provenance, will be available for all schools to access, with a target of reaching 1.5 million children in the next three years. The Warburtons Foundation is also committed to funding local charities and community groups across the UK through its financial giving programme. Groups are invited to apply for grants from £400 up to £20,000 with previous support provided to projects including cooking classes for families with disabled children in West Bromwich through to the instillation of Beehives in Derbyshire.
Jonathan Warburton, Chairman of Warburtons, said: “As a family business, we know how difficult the past two years have been for people across the country. And we know that right now, in many ways, things aren’t getting any easier. That’s why we have launched The Warburtons Foundation, with an ambitious pledge to donate 1m fresh baked products this year to those in need.
“Our industry is dealing with a range of challenges at the moment, from the rising price of wheat to the availability of ingredients, and we are doing all that we can to absorb the impact these are having on our business, to avoid affecting those that enjoy our products every day. We have seen our business weather significant impacts over the past two years, but we’ve come out on the other side and want to continue giving back to our communities.”
