Sustainability is at the forefront of so many conversations in our day-to-day lives, and never more so than within the beauty industry.
Much like sustainable fashion, eco-friendly beauty has finally hit critical mass. Although few, if any, beauty brands can claim to be 100% sustainable or zero-waste, recent years have shown that eco-friendly credentials and high-quality products don’t need to be mutually exclusive. This also appeals to a powerful new kind of consumer, who believes in sustainable living but is still a sucker for luxury products.
