Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Lifestyle
Jess Cartner-Morley

Want to keep up with fashion? Then wait six months to try a trend

Photographer: Tom J Johnson; styling: Melanie Wilkinson
Photographer: Tom J Johnson. Styling: Melanie Wilkinson Photograph: Tom J Johnson/The Guardian

Tis the season for end of year quizzes, so here goes with my quickfire version. Just one question, in fact, and it’s multiple choice. Is the best time to start wearing a new fashion trend (a) before anyone else, (b) when Kate Moss/Bella Hadid (delete as age-appropriate) starts wearing it or (c) no rush – six months later works.

The answer is c. Yes, you read that right. The best time to get on board with a new look is not when it is news, but a season or two later. Being late to a trend is not just acceptable, it is positively advisable. There are no prizes for being first to the finishing line in fashion. Instead of charging straight in on the first wave of a trend, it’s much more chic to hold your horses.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.