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Kiplinger
Kiplinger
Business
Sean Jackson

Want to Change Banks? Try This 'Soft' Strategy

A pic of a surprised woman reading a bill.

Once you find a bank account you like, you rarely switch to another. In fact, the average person keeps the same account for 17 years, Bankrate found.

What causes this long-term loyalty? One reason is that switching bank accounts, especially checking accounts, can be a complicated process. You must update direct deposits and change every automatic bill payment you make. As a result, many people prefer not to go through the hassle of switching.

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