While on the ground at the recent Adobe Summit 2025 conference, which was filled with announcements of how AI can revolutionize the creative industry and customer service, I spoke to Anjul Bhambhri, SVP for Adobe Experience Cloud, about the real impacts AI can have on both customers and CX workers which weren’t covered in the main keynote sessions.
Throughout the whole event, the candidness exhibited by the speakers was already more evident than I’d expected, given the intention to show off new products, but Bhambhri made this more evident in opening up to me about how Adobe really goes about driving AI innovations.
