Customization is the current hotness in the world of ultra-luxury vehicles. Nearly every Rolls-Royce is a bespoke commission, Maybach has expanded its Made to Measure program, and Porsche’s Sonderwunsch and Exclusive Manufaktur programs are more popular than ever.
At this point, any true luxury brand needs a program that lets customers tailor their vehicles to their exact tastes. With that in mind, Cadillac is bringing that same level of personalization to the Escalade IQ.
