In a move usually associated with Leica, Hasselblad has launched an ultra-exclusive edition of one of its flagship cameras – the 'Earth Explorer' X2D 100C – and I badly want it. The 100MP professional medium-format camera is now available in a Tundra Brown colorway that's supposedly inspired by the Swedish brand's native Nordic landscapes.
Whatever its inspiration, I'm all for the new version of the X2D 100C that's limited to just 1000 units worldwide. The stumbling block? It's a whopping $13,999 / £12,749 (we don't have Australia pricing yet) – that's almost twice the amount of the original version that most people are already priced out of.
