Want a Job at L'Oréal? Young People Are Competing 'X Factor'-Style for a Chance to Get Hired

'

Liberman (left) with her team, Matchmakers, who were chosen as the winners of L’Oréal’s 2024 Brandstorm UK National Finale. (Credit: LinkedIn/Yumi Liberman)

For some young jobseekers, getting hired by a major company means going well beyond the usual CV and interview. At L'Oréal, young participants can take part in pitch competitions, face judges, and potentially create a route into employment with the company.