Walmart Inc., which became the world’s largest retailer by serving everyday shoppers, is now targeting a larger share of business customers with a website aimed at small and midsize companies.
The initiative, called Walmart Business, is designed to offer a one-stop shop for office supplies, furniture, food and electronics, Ashley Hubka, the senior vice president managing the program, said in an interview. Walmart is also pitching a business membership plan that dangles extra savings.
The website is tailored to the needs of companies and nonprofits, and will provide more convenience for busy purchasing managers, Walmart said in a statement Friday. That will position the company to attract new corporate shoppers and, in the case of existing customers, “earn a greater share of their wallet,” Hubka said.
