
As Amazon.com Inc (NASDAQ:AMZN) may dominate headlines with its extended Prime Day this year — but some of the most interesting trades are hiding in plain sight: Walmart Inc (NYSE:WMT), Peloton Interactive Inc (NASDAQ:PTON) and Chewy Inc (NYSE:CHWY).
According to JPMorgan's Doug Anmuth, Amazon's four-day event (July 8–11) is expected to drive approximately 10% daily growth across its first-party, third-party, and physical stores. But this longer window doesn't just benefit Amazon — it creates a high-traffic, deal-hungry environment that lets competitors jump into the slipstream.