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Fortune
Fortune
Sydney Lake

Walmart is selling a $78 dupe of the Hermès Birkin bag that fans say is so realistic it makes the expensive one obsolete

Woman carrying a genuine Birkin handbag (Credit: Getty Images—Edward Berthelot)
  • Walmart is selling a Birkin dupe, and people on social media are going crazy over it. The retailer is selling a look-alike of the popular Hermès purse for just $78, while the real thing can cost hundreds of thousands of dollars. 

This year, Walmart has proved itself to be the master of the dupe. The retailer has pulled in both lower- and upper-income households by offering low prices on goods that look high-end, including many items that seem to belong in a Pottery Barn or Crate & Barrel.

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