Walmart is known not for making rash, sudden, bold moves. Rather, its MO is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer.
So it's on brand for Walmart that its first logo change in nearly 17 years consists of subtle changes almost imperceptible to anyone not paying close attention. The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.
