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Fortune
Fortune
Sasha Rogelberg

Walmart is becoming the new Amazon as customers make smaller, but frequent purchases: 'That’s a trend that's not going to reverse,' CFO says

Photo of John David Rainey (Credit: David Paul Morris/Bloomberg—Getty Images)

As the battle for e-commerce dominance wages on, Walmart CFO John David Rainey says the company has the tools to edge out competitors. The Arkansas-based retail giant has seen more frequent, yet smaller, orders through its Walmart+ membership program, with most consumers preferring delivery, all ingredients Amazon hailed as part of its secret sauce to becoming the U.S.’s biggest online retailer.

“We've seen delivery surpass pickup, and I believe that that's a trend that's not going to reverse, really speaks to how customers are thinking about this convenience factor for us,” Rainey said Wednesday at the Evercore ISI Consumer & Retail Conference. “We're simply getting better at our ability to serve our customers that way.”

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