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The Independent UK
The Independent UK
National
Anne d'Innocenzio

Walmart rolls out new store layout as hundreds of locations get a ‘beauty refresh’

Walmart Target United States Indeed Ulta Sephora TikTok

Walmart customers might find something new next time they're looking for makeup and skin care products: in-store advisers offering personalized tips and recommendations.

The retail giant is breaking out of its no-frills service model and staffing its beauty aisles with trained specialists who can suggest foundation shades to match a shopper's skin tone or knows about a moisturizer trending on TikTok.

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