Ours is the most well-travelled generation in history. So much so that the industry is reported to be worth $11.1 trillion, with 790 million of us packing our suitcases to go galavanting in the first seven months of 2024 alone. More than 2.5 million people made their way up the Empire State Building, and the Peruvian authorities have increased Machu Picchu’s capacity by around 1,000 extra visitors per day for 2025.
While frantically floundering around a destination and ticking off a bucket list might appeal to some, many are now searching for meaningful adventures that minimise environmental impact and offer a deeper connection with themselves and the destination.
