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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

Walkers gets biggest logo change in 80 years (and I'm on board)

Walkers crisps new logo.

Walkers crisps, also known as Lay's potato chips or crisps, has unveiled the biggest change to its branding in its 80-year history. Its new logo is a "sun-inspired design", and features rays of light coming out from its centre.

The new look certainly feels more modern than the previous iteration, which although well-known and regarded, was perhaps starting to look a little old-fashioned.

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