Combating social media criticism has come to be part and parcel with most careers as a high-profile athlete, something of which Wales full-back Liam Williams has come to be fully aware.
The two-time British and Irish Lions tourist was exposed to the tribalism that separates Wales' regions when it was announced in early January that he'd be leaving Scarlets for Cardiff this summer.
It marks the second time Williams will depart Parc y Scarlets, having ended his first six-season spell in Llanelli to join Saracens in 2017 before moving back in the opposite direction three years later.