School uniform helps address inequality and gives children a sense of identity, the Welsh Government said as it prepares to publish responses to its proposals to remove logos and branding. Changes to school uniform statutory guidance in Wales are being considered to help families afford what can be a major expense.
But quality branded school uniform lasts longer than buying cheaper supermarket alternatives which makes it cheaper as well as better for the environment in the long run, said Matt Easter, chair of the Schoolwear Association.
“Options being considered include the use of school branding and whether schools should have no logo at all, or use ‘iron on logos’ to be made available free of charge. This could give families the option to purchase school uniform at cheaper costs from a retailer of their choice,” the Welsh Government consultation says.
