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The Independent UK

National

Bronwen Weatherby

Wales needs to get away from ‘sheep, weather and rugby’, says Zip World founder

Sean Taylor Zip World Wales Rugby Ian Roberts Stephen Davies Penderyn Distillery Portmeirion

PA Archive

The director of Zip World has said Wales needs a rebrand to make it more attractive to UK and international tourists, and “get away from sheep, wet weather and… rugby”.

Sean Taylor gave evidence to the Welsh Affairs Committee on Wednesday and said the nation should instead promote its adventure tourism destinations, “amazing” food and drink, and numerous heritage sites.

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