The Welsh language should not be a barrier, according to one tourism boss. Zip World director, Sean Taylor, made the plea while also saying that the country was in need of a rebrand in terms of tourism.
According to the Llanrwst businessman, Wales should focus more on adventure tourism, food and drink, as well as heritage sites and move away from the perception Wales is "all about sheep, rugby and rain". He also mentioned that the Welsh language should be embraced in the industry.
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